“Most of all, I don’t want to be defined by anything not of my choosing.”
~ Phil Gerbyshak
I consider myself a newbie as far as being an entrepreneur. For the first three decades of my working life, I was Mz. Corporate America, and for most of those thirty years I didn’t think like Phil did, mostly because I didn’t really think about it at all.
For most of those thirty years there was also no such thing as the internet, and building my own brand meant the hard road of building my own business, something I wasn’t ready to take on. During my time in retail in particular, my customers and suppliers regularly asked me, “Rosa, you’re good at this; why don’t you open your own shops?” and my reply would be, “I have a great employer who I like working for, and who willingly takes all the financial risks for what I do; this is perfect for me just as it is.”
Today, that is a sentence I would never say. I have no regrets about my corporate time, it was pretty great, but knowing what I know now, I’m not going back. Reading back on it, I could say that sentence again, but the ‘employer’ I’d be talking about would be me myself, and I.
[See From Corporate Life to Self-Employment at Talking Story.]
As I got older, and better at what I did, financial risk became a minimal concern for me. Not because I had a lot to cushion any deficits, but because I had learned how to make money and spend it wisely to curb those deficits; cash flow is important, but it became just another “tool of the trade.” I had developed that entrepreneurial mindset needed to succeed on my own because my financial literacy had grown with me.
A bigger concern reared its head and became more and more intrusive every day, and that was this: I paid a high price for the comfort of staying with my employer –––as great as that employer was. The price was the loss of substantial intellectual property; while I was on their dime they considered my brain something they owned, especially because I’d become an executive. Once you get that corner office, there is no such thing as personal time off the clock; that bigger paycheck you get means your ‘boss’ is now also your owner. Whatever you might create doesn’t belong to you, even at midnight sitting at your own kitchen table.
The day came that I no longer felt comfortable with “having it good” as Mz. veteran executive. I wanted my creative discomfort to pay off for me and my family personally.
When I walked away from the corporate world in 2003, I had a terrific reputation, but I did not yet have a personal brand. Big difference. Your personal brand is about your own message, your own mission, and your own vision, and your reputation. Entrepreneurship is about keeping control of all those things in your own good hands.

“My message is consistently spread because I took the time to build my brand. If you don’t take the time to build your brand, you run the risk that someone else will. And I don’t want someone else to say who I am, I want to be part of that story!”
~ Phil Gerbyshak
When you have crafted a personal brand, you have crafted a significant driver in your reputation; for remember, a reputation is something you are awarded by others. Think of brand as cause (will it be yours, or your employer’s?) and reputation as effect.
The good news is that today, you can do what I couldn’t do in my yesterday: You still need to steer clear of the executive suite to pull it off, however you can reap the benefits of working in the corporate world and create your personal brand at the same time.
Phil Gerbyshak is one of the best examples I know of, and we can all learn from him. The quotes I’ve shared here come from an interview he’s given to Ron “Buzzoodle” McDaniel of Buzz Marketing Personal Brand as lead up to a presentation Phil is doing in Las Vegas in January. I encourage you to read through Phil’s interview with Ron, for you too can begin to build your personal brand today.
~ Rosa Say, JJL Contributor, and author of Managing with Aloha Coaching. A related posting made back in June on Talking Story, is the Not-so-Secret Weapon of the Self-Employed.
~ Read more about Phil in his index here at Joyful Jubilant Learning, and at his blog, Make It Great!
~ As JJL Contributor Greg Balanko-Dickson would say, “Live Large!” Grab more inspiration for building your personal brand from these JJL categories:
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