The Celebrity Experience: A book for anyone in the service industry
I love customer service. I firmly believe that customer service is the new marketing, and that companies that provide great customer service will far surpass those who don't in the coming years. It won't be products that separate the good companies from the great companies; it will be the service those great companies provide that will elevate them to greatness.
I'm constantly on the lookout for examples of great (and not so great) customer service stories. When I happened upon Donna Cutting's The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service, I knew I had struck GOLD! This book is packed with stories about GREAT customer service from the hotel, food and beverage, airline, and so many other industries that if you have a job, this book will have something you can relate to.
The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service is one of my favorite customer service books of all time. Donna Cutting (a.k.a. Gal Morale) does a masterful job of sharing stories about how YOU can do a better job of providing customer service. As a customer service manager in an IT department, this book was very relevant for me, and offered many tips I'll share with my team.
Some of the things Donna shared include:
- Make red-carpet first impressions on new customers
- Give them what they want and earn customers for life
- Generate buzz and positive word-of-mouth by delivering what you promise
- Improve your customer service performance by putting employees first
- Develop the creativity and flexibility to deliver on every customer request
- Succeed by putting your customers' interests ahead of your own
You don't have to be in the service industry for this book to be relevant to you. Many of the stories shared are things you can relate to if you've ever gotten great customer service. My favorite is the "consider it done" phone at the Gaylord Opryland that Donna discusses in great depth. Donna recounts stories of picking up the phone to "consider it done" and the person on the other end going to great lengths to ensure everything is taken care of to your satisfaction.
Fun stories...actionable tips...and common sense tips make this a book I greatly enjoyed and that I look forward to working with MY team to put these simple but not easy tips into action.
Pick up a copy of The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service today, and learn from the masters of customer service on how customer service can be done RIGHT!
[Phil Gerbyshak is a customer service manager, author, brand guru and speaker who can be found writing lifehacks articles at Make It Great! and productivity and management articles at Slacker Manager, providing insights into customer service, management, self-empowerment and improving your brand. He is a founding member of Joyful Jubilant Learning network, and his appetite for learning about GREAT customer service can never be satisfied.]
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